Online advertising has become an indispensable tool for businesses looking to reach their target audience, increase brand visibility and drive sales. With a wide range of advertising formats and platforms available, advertisers have the flexibility to tailor their campaigns to suit their specific goals and target demographics. Here we’ll share five types of online advertising that are commonly used by businesses to promote their products or services.
Product Listing Ads
Product Listing Ads, also known as Shopping ads, are a type of online advertising that displays product images, descriptions and prices directly within search engine results pages. They typically appear above or alongside organic search results and are highly effective for e-commerce businesses looking to showcase their products to potential customers actively searching for similar items.
Banner Ads
Banner ads are rectangular advertisements that come in a variety of sizes and formats and are displayed on websites, mobile apps or social media. They usually consist of static or animated images, accompanied by text and a clickable call-to-action button. Animated HTML 5 ads, when created by banner ad specialists such as https://thebannermen.com/banners/animated-ads/html5, are typically interactive and engaging.
Affiliate Ads
Affiliate advertising is when third-party publishers or affiliates market a company’s products or services and earn a commission on the sales generated through their referral links.
Native Ads
Native advertising provides a non-disruptive and engaging user experience. They can appear as sponsored articles, recommended content or in-feed promotions, enabling advertisers to reach audiences in a more organic way.
Social Media Ads
Social media advertising offers ad targeting capabilities based on user demographics, interests, behaviours and engagement with brands on various platforms such as Facebook, Instagram, Twitter, LinkedIn and Pinterest. These social media ads can take the form of sponsored posts, carousel ads, video ads, or interactive ad formats.