Everybody at some point  will need the use of a search engine.  Establishing facts and information from the internet is a difficult task clearly because there is so much information actually on it in the first place.  The internet has become where the sun’s total human knowledge and information has become stored.  It is in one case the greatest dictionary and encyclopaedia that we will ever have and it also has the most fantastic potential for business and Society as a whole.  Finding that information requires our search engines to be at their very best and they can be utilised by people such as marketing like SEO Consultant Dublin based rycomarketing.ie/seo-services/seo-consultant.

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Search engines work using three basic  systems.  These are crawling, indexing, and ranking.  crawlers are bots.  They are the ones who navigate the internet looking for new content.  They begin with a search of established web pages and then seek out links that can take them to others.  These links then produce a large amount of search results.

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Once the bots have finished crawling this data it is then sent to the index.  This index acts like a library of web pages and a copy of the content is stored for later use.  It is at this stage that the pages are analysed and categorised for their content relevance.

Finally, ranking is where the search engine uses algorithms to place the website in a relevant order in relation to the search that you have entered. It bases this on the relevance and the quality of the website to your search.

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