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What the colours in your marketing say about your brand

February 16, 2022 3:32 pm

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Do you ever give colour any consideration? Are you partially to purple or do you radiate to reds? Is it a Blue Monday or is everything Green in your valley. Either way, colour is a more important aspect than you would think. Every colour has a certain psychology to it, even the neutrals of black and white and the shades of grey. Decorating your home is a careful consideration when it comes to colours and the same should be applied to the colours of your business and your marketing. It is where Marketing Strategy Consultants, such as www.reallyhelpfulmarketing.co.uk/specialist-services/marketing-strategy-consultant for example, can be of invaluable help.

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Still think that colour isn’t a consideration? Let’s take a look at a historic example. The Roman Empire was a successful power but it did not rise to such success on military strength alone. They also chose bold colours that the local Celts and Gauls and Germanic tribes had never seen before. The first Legions would do some quick raids against small villages to show their army’s might but they also knew that they were heavily outnumbered if the local tribes united against them. They sent ambassadors, dressed in the finest purple togas and deep red robes, to impress them and seek out alliances. They showed them the advantages of Roman life, like public health and houses made of dressed stone. In other words, they had a colour scheme and they branded themselves. It must have worked as our Royal family have always worn ermine robes of purple for coronations and some of the Peers in the House of Lords don Red robes for Parliament’s state opening.

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Colour sticks in the mind. Black emphasises cool and professionalism, a sense of no-nonsense and getting things done. White, on the other hand, is seen as pure and unspoilt. It has a sense of integrity. Red is dynamic and, as we’ve seen above, authoritarian and in control. Green is natural. It’s a good example where colour has come to be an adjective and a verb. You can live green as well as paint your business colours with it. It’s a natural choice, along with the freshness of blue and yellow, if you are looking at being an industry that works in the world of environmentalism or recycling.

Your website, offices, your zoom and teams backgrounds plus your business cards should all be reflective of your colour choice. If you don’t think that colour is an indicator of your business brand then other people most certainly will. The wider world reflects your colour choice. Don’t be afraid to be bold and stand out. Colour is more than capable of reinforcing the image and the brand that you want to put over to potential customers and the public.

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